Alternative

The GRIN alternative built in the UK

People look for a GRIN alternative for ordinary reasons: a job it does not cover, a price that moved, or a product that grew in a direction they did not. Some of it is what public reviewers report, which is quoted with its source on the comparison page. This page is the honest version for UK brands: what changes on Herd, what you give up, and how the move actually goes.

A creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration. For a lot of people that is enough, and if it is enough for you there is no reason to move.

Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs £999/month for brands, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than GRIN does.

The rest of this page is the practical version: what lands in the same account when you switch, what you give up by leaving GRIN, what it costs in pounds, and the order to do the move in. There is no importer, so it is manual work, and that belongs above the pricing table rather than under it.

What changes when you switch

Each line below is something we could not find in GRIN's published feature list when we checked on 21 September 2026, or a difference in how the two are priced. On Herd they are part of the same account, which is the practical difference a switch makes.

  • Not in GRIN

    No creator-facing product. The creator does not have an account with a pipeline, invoices or a media kit.

  • Not in GRIN

    No agency roster, commission split or payout model.

  • Not in GRIN

    No GBP pricing.

  • Not in GRIN

    No in-app video meetings.

  • Different on Herd

    Credit pricing means the cost moves with usage rather than sitting still.

In practice that means a campaign that carries the brief, the invited creators, the deliverables and the deadlines, content review instead of an approval thread in email, and a creator invoice you pay by card inside Herd. Herd has no audience-demographics database and no affiliate or sales attribution, so a discovery tool often stays.

What you would give up

A switch costs you something. These are GRIN's advantages, not ours, and any one of them can be a good reason to stay where you are.

  • Widely used for ecommerce creator programmes, rated 4.6 on G2 across 362 reviews when we checked on 21 September 2026.
  • Affiliate links and discount codes with GMV tracked back to the creator. Herd has none of this.
  • A deep Shopify integration, including product gifting.
  • Month-to-month billing and a free tier, which is unusual at this end of the market.
  • Email sequencing for outreach at volume.

Moving over

There is no importer. Herd cannot read a GRIN export, and we would rather say that plainly than bury it. Moving is manual, for most people an afternoon rather than a fortnight, and this is the order that leaves the fewest gaps.

  1. Export what you can

    Creator records export from GRIN as CSV. Re-add the active ones to the Herd creator CRM by hand.

  2. Leave the affiliate programme where it is

    Affiliate links and codes have no equivalent in Herd. Keep that programme where it is.

  3. Re-create live campaigns

    Re-create live campaigns in Herd with the brief, deliverables and deadlines.

  4. Invite the people you work with

    Invite the creators you work with to Herd so contracts and invoices can run on shared records.

What each one costs

A free tier with 200 credits a month, then $200, $500, $1,000 or $1,500 a month in USD for larger credit allowances, with overage at $0.10 a credit. Those figures are from GRIN's own pricing page, last checked on 21 September 2026. Herd is priced in pounds and costs £999/month for brands, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.

Herd, in pounds

For brands

  • Brand£999/month, £9,950/year

For agencies

  • Agency£1,999/month, £19,190/year

Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.

GRIN, as published

  • Free$0

    USD per month · 200 Gia credits a month

  • Starter$200/mo

    USD · 2,000 credits

  • Growth$500/mo

    USD · 7,500 credits; Classic CRM workspace, 100 active creators

  • Scale$1,000/mo

    USD · 20,000 credits; 250 active creators

  • Complete$1,500/mo

    USD · 30,000 credits; 500 active creators

Pricing last checked 21 September 2026 from grin.co.

Those figures are from GRIN's own pricing page, last checked on 21 September 2026.

Prices in USD; features change, check GRIN's site before deciding.

Campaigns

One campaign record both sides can see

A Herd campaign holds the brief, the creators, the deliverables and the dates, and the creator is looking at the same record from their own account. That is the part a discovery tool cannot do, because the creator is not in it.

  • Briefs, creator invitations, deliverables and deadlines on one campaign.
  • Content review with real statuses, instead of approvals buried in a reply-all thread.
  • The creator answers inside the campaign, then invoices you through it.

Moving from GRIN

Simple pricing in pounds

One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.

Free

Have a proper look around

£0/month

No card needed.

  • Content calendar and drafts
  • One draft deal to set up
  • Invoice preview
  • Dashboard with sample data
  • Video editor · 1 watermarked export a month
  • Community
  • Send invoices or activate deals
  • Inbox, meetings, media kit
  • 7 days of history
  • No social integrations
Create a free account

Starter

Run the business by hand

£99/month

Billed monthly. Cancel from your settings at any time.

  • Active deals · Up to 5 at a time
  • Send invoices your clients pay by card through Stripe
  • Stripe payouts to your own bank
  • Gmail or Outlook inbox and opportunities queue
  • Live media kit, rate card and video meetings
  • Video exports · 5 a month, no watermark
  • Social integrations · 2 connected accounts
  • Contracts, expenses, products and memberships
  • 90 days of history
  • No automated reminders
Get started

Pro

The whole business, no limits

Recommended

£299/month

Billed monthly. Cancel from your settings at any time.

  • Unlimited active deals and video exports
  • Contracts with e-signature
  • Proposals to brands and agencies
  • Payments page with your Stripe balance and payout history
  • Digital products and memberships
  • Expenses, cashflow and tax-ready exports
  • Asset library and email
  • Unlimited social integrations
Get started
  • Prices in GBP. VAT added where applicable.
  • Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
  • 14-day cooling-off period on every paid plan.
  • Card payment through Stripe. Cancel from your settings at any time.
  • Platform fee on digital product sales: 5%.

Keep reading

The full comparison, the other tools UK brands weigh up, and how Herd works once you are in it.

Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.

Run the campaign without the spreadsheet

Brief, invite, approve and pay creators in one place, with every message and file against the campaign.

Book a demoGet started

£999 a month, or 17% less billed annually. 14-day cooling-off period once you subscribe.