Compare
How Herd compares
Herd covers three sides of the same market: the creator, the brand and the agency. Most of the 14 products below go deeper on one of them than Herd does, and several are a good deal cheaper.
How to read these pages
A comparison written by the company selling one of the products is worth reading with a hand on your wallet, including this one. So here is the method. Every price was taken from the other product's own pricing page where we could reach it, and from a named third-party listing where we could not, on 21 September 2026. Every page links that source. Where a figure is second-hand, the page says so in the same sentence as the number.
Every comparison carries a section headed with the places the other product is stronger, and it is not decoration. Beacons has a link-in-bio page and Herd does not. Later publishes to LinkedIn and Pinterest and Herd does not. Modash searches 380 million profiles and Herd searches the creators who are on Herd, plus an external index on the Agency plan. GRIN and Upfluence track affiliate sales and Herd has no affiliate tracking at all. Those are not small gaps, and pretending otherwise would waste your afternoon and ours.
What Herd has instead is width and a currency. One account holds the content calendar, the inbox, the deal, the contract, the invoice and the payment, in pounds, with the brand or the agency on the other side of the same record. If you only need one of those jobs done, a specialist will usually do it better and cheaper. If you need most of them, the tab count is the argument.
Start with everything Herd does if you want the feature list first, or the pricing page if the number is what decides it. The role pages go through a working week: creators, brands and agencies.
If you are a creator comparing tools
Most of these are built around one job: a link page, a media kit, a scheduler or a set of invoices. Herd covers the working week around the brand deal, and costs more for it.
Beacons
A creator toolkit built around a link-in-bio page, with a storefront, an auto-updating media kit, email and invoicing attached to it.
Best for: Creators whose income comes from a link in a bio: digital products, courses and an audience they sell to directly. If the link page is the business, Beacons is built for that and Herd is not.
Pricing last checked 21 September 2026 from home.beacons.ai.
Kitly
A media kit and collaboration tracker for creators, with a separate product, Kitly Business, for agencies managing a roster.
Best for: Creators who want an audited, mobile-first media kit and nothing else, and agencies who mainly need roster reporting rather than deal paperwork and payouts.
Pricing last checked 21 September 2026 from influencermarketinghub.com.
Later
A social media scheduler with a visual planner, publishing to seven or more networks, a link-in-bio page and post analytics.
Best for: Anyone whose whole job is scheduling social posts, especially across LinkedIn and Pinterest, where Later publishes and Herd does not.
Pricing last checked 21 September 2026 from later.com.
Collabstr
A two-sided marketplace where creators list packages with published rates and brands book them through escrow.
Best for: Brands who want to buy a piece of content this week without building a relationship, and creators who want inbound bookings from a marketplace rather than running outreach.
Pricing last checked 21 September 2026 from creatorstackclub.com.
Passionfroot
A booking platform where creators publish productised sponsorship packages with live availability and brands book and pay through the page.
Best for: Newsletter writers, podcasters and creators who sell repeatable sponsorship slots and want a brand to book one without an email thread.
Pricing last checked 21 September 2026 from passionfroot.me.
HoneyBook
Client management software for independent professionals: proposals, contracts, invoices, scheduling and payments in one place.
Best for: Freelancers and service businesses of any kind, photographers especially, who need a polished client workflow and do not need anything social.
Pricing last checked 21 September 2026 from assembly.com.
Bonsai
An all-in-one freelance business suite: contracts, proposals, invoices, time tracking, expenses and light CRM, priced per user.
Best for: Freelancers who bill by the hour and need time tracking, and small teams who want contract templates covering many kinds of work.
Pricing last checked 21 September 2026 from hellobonsai.com.
Metricool
A social media scheduling and analytics tool with a free tier, built for managing several brand accounts at once.
Best for: Social media managers and small agencies who publish and report across many client accounts and need nothing beyond that.
Pricing last checked 21 September 2026 from metricool.com.
If you are a brand
The brand tools below mostly start with a search index. Herd starts with the campaign and the creator who is working on it, and buys no audience data of its own.
Modash
An influencer discovery and campaign tracking platform for brands, built on a very large index of creator profiles with audience data.
Best for: Brands and agencies whose main problem is finding creators and verifying their audience. If you need to filter 380 million profiles by audience location and check for fake followers, Modash does that and Herd does not.
Pricing last checked 21 September 2026 from modash.io.
GRIN
A creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration.
Best for: US ecommerce brands running affiliate and gifting programmes at volume on Shopify, who need GMV attributed back to individual creators.
Pricing last checked 21 September 2026 from grin.co.
Collabstr
A two-sided marketplace where creators list packages with published rates and brands book them through escrow.
Best for: Brands who want to buy a piece of content this week without building a relationship, and creators who want inbound bookings from a marketplace rather than running outreach.
Pricing last checked 21 September 2026 from creatorstackclub.com.
Passionfroot
A booking platform where creators publish productised sponsorship packages with live availability and brands book and pay through the page.
Best for: Newsletter writers, podcasters and creators who sell repeatable sponsorship slots and want a brand to book one without an email thread.
Pricing last checked 21 September 2026 from passionfroot.me.
Metricool
A social media scheduling and analytics tool with a free tier, built for managing several brand accounts at once.
Best for: Social media managers and small agencies who publish and report across many client accounts and need nothing beyond that.
Pricing last checked 21 September 2026 from metricool.com.
Influencity
An influencer marketing platform built on a large creator search index with audience analysis, campaign management and reporting.
Best for: Brands and agencies whose process starts with searching a database and ends with a campaign report, and who need audience demographics to justify a shortlist.
Pricing last checked 21 September 2026 from archive.com.
Aspire
An enterprise influencer marketing platform for ecommerce brands, covering creator discovery, workflow, affiliate programmes and reporting.
Best for: Larger ecommerce brands with an annual budget, a dedicated influencer team and a need for affiliate attribution at scale.
Pricing last checked 21 September 2026 from creator-hero.com.
Upfluence
An influencer marketing platform combining a large creator search index with ecommerce integrations and affiliate tracking.
Best for: Ecommerce brands who want to recruit creators from their own customer base and track sales back to them, on an annual contract.
Pricing last checked 21 September 2026 from archive.com.
If you are an agency
Talent management software is a small market and most of it is priced in dollars. These are the ones a UK agency is most likely to be weighing up against Herd.
Kitly
A media kit and collaboration tracker for creators, with a separate product, Kitly Business, for agencies managing a roster.
Best for: Creators who want an audited, mobile-first media kit and nothing else, and agencies who mainly need roster reporting rather than deal paperwork and payouts.
Pricing last checked 21 September 2026 from influencermarketinghub.com.
Modash
An influencer discovery and campaign tracking platform for brands, built on a very large index of creator profiles with audience data.
Best for: Brands and agencies whose main problem is finding creators and verifying their audience. If you need to filter 380 million profiles by audience location and check for fake followers, Modash does that and Herd does not.
Pricing last checked 21 September 2026 from modash.io.
GRIN
A creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration.
Best for: US ecommerce brands running affiliate and gifting programmes at volume on Shopify, who need GMV attributed back to individual creators.
Pricing last checked 21 September 2026 from grin.co.
Later
A social media scheduler with a visual planner, publishing to seven or more networks, a link-in-bio page and post analytics.
Best for: Anyone whose whole job is scheduling social posts, especially across LinkedIn and Pinterest, where Later publishes and Herd does not.
Pricing last checked 21 September 2026 from later.com.
July
Talent management software for creator managers, built around rosters, media kits, campaign reporting, commission splits and payouts.
Best for: US talent managers with a small roster who want commission splits and payouts handled properly and do not need a brand side or a creator-facing product.
Pricing last checked 21 September 2026 from withjuly.com.
Metricool
A social media scheduling and analytics tool with a free tier, built for managing several brand accounts at once.
Best for: Social media managers and small agencies who publish and report across many client accounts and need nothing beyond that.
Pricing last checked 21 September 2026 from metricool.com.
Influencity
An influencer marketing platform built on a large creator search index with audience analysis, campaign management and reporting.
Best for: Brands and agencies whose process starts with searching a database and ends with a campaign report, and who need audience demographics to justify a shortlist.
Pricing last checked 21 September 2026 from archive.com.
Aspire
An enterprise influencer marketing platform for ecommerce brands, covering creator discovery, workflow, affiliate programmes and reporting.
Best for: Larger ecommerce brands with an annual budget, a dedicated influencer team and a need for affiliate attribution at scale.
Pricing last checked 21 September 2026 from creator-hero.com.
Upfluence
An influencer marketing platform combining a large creator search index with ecommerce integrations and affiliate tracking.
Best for: Ecommerce brands who want to recruit creators from their own customer base and track sales back to them, on an annual contract.
Pricing last checked 21 September 2026 from archive.com.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Questions about these comparisons
Four things people ask before they read the rest.
- Because you are going to compare anyway, and we would rather write the honest version than leave it to a page written by someone selling the other product. Every comparison here has a section headed with the places the other product is better, and the pricing comes from its own site or a named third-party listing.
- Every figure on these pages was last checked on 21 September 2026, and each page links the source it came from. Prices and plan contents change, sometimes without notice, so read the other product's pricing page before you decide.
- No. Herd has no importer for any of the products listed here. Moving is manual: rebuild the media kit or the campaign, re-enter the work that is still live, connect Stripe, and leave finished work where it is. Each alternative page sets out the steps for that product.
- No, and often you should not. Herd does not publish to LinkedIn or Pinterest, has no link-in-bio page and no affiliate tracking, so plenty of people keep a scheduler, a link page or a discovery tool running alongside Herd.
Put the whole thing in one place
Content, deals, contracts, invoices and payments, in pounds, on one login. Creators can start free.
14-day cooling-off period on every paid plan.