Comparison
Herd vs Aspire
An enterprise influencer marketing platform for ecommerce brands, covering creator discovery, workflow, affiliate programmes and reporting. This page puts it beside Herd for UK brands, with the pricing checked on 21 September 2026 and the places Aspire wins written down as such.
Herd at a glance
- Plans
- £999/month for brands, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK brands who want the content, the paperwork and the money in one system rather than in eleven tabs
Aspire at a glance
- Pricing
- Pricing is quote-only with no published tiers, and third-party listings put it at roughly $2,000 a month on an annual contract with no free trial.
- Head office
- San Francisco, US
- Best for
- Larger ecommerce brands with an annual budget, a dedicated influencer team and a need for affiliate attribution at scale.
Pricing last checked 21 September 2026 from creator-hero.com (a third-party listing).
Prices in USD; features change, check Aspire's site before deciding.
The short version
Aspire is built for large ecommerce brands with an annual budget and an affiliate programme to run. Herd is built for UK brands and agencies who want a published price, a live demo before they commit, and the creator working alongside them on the same record. If you need affiliate attribution at scale, Aspire is the right call and we are not.
Aspire is run from San Francisco, US. It suits larger ecommerce brands with an annual budget, a dedicated influencer team and a need for affiliate attribution at scale.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs £999/month for brands, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Aspire does.
Feature by feature
Every line in the Herd column is a feature that works today. The Aspire column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | Aspire |
|---|---|---|
| Who it is for | ||
| Brands | £999 a month, published | Quote-only, around $2,000 a month |
| Agencies | £1,999 a month with roster and commission | Agency plans on quote |
| Creators | Free, £99 or £299 a month | No |
| Creator discovery database | 300M+ external profiles on Agency | Large index |
| Content | ||
| Content calendar and publishing | Instagram, Facebook, TikTok, X | No |
| Content review and approvals | Yes | Workflow tools |
| Deals & paperwork | ||
| Deals pipeline shared with the creator | Yes | No |
| Proposals with accept or decline | Yes | No |
| Contracts with e-signature | Yes | Not verified |
| Product seeding | Yes | Not verified |
| Money | ||
| Affiliate and ambassador programmes | No | Yes |
| Pay creator invoices by card | Yes | Creator payments |
| Agency commission splits and payouts | Yes | No |
| Communication | ||
| Gmail or Outlook inbox | Yes | No |
| Video meetings with guest links | Yes | No |
| Team & agency | ||
| White-label client portals | Yes | No |
| Pricing & billing | ||
| Currency | GBP | USD |
| Published pricing | Yes, on the website | No |
| Contract length | Monthly or annual, cancel in settings | Annual |
Where Aspire is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of Aspire that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy Aspire.
- Established with large ecommerce brands, rated 4.8 on G2 across more than 120 reviews when we checked on 21 September 2026.
- Affiliate and ambassador programme tooling that Herd does not have.
- Creator discovery at a scale Herd does not attempt for brands.
- Content rights management and a creator marketplace.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in Aspire's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- Quote-only pricing with an annual commitment, so you cannot see the cost before a sales call.
- No creator-facing product, so creators do not have their own account with you.
- No agency roster, commission split or payout model.
- No Gmail or Outlook inbox and no in-app video meetings.
- No GBP pricing.
Pricing side by side
Pricing is quote-only with no published tiers, and third-party listings put it at roughly $2,000 a month on an annual contract with no free trial. Aspire does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026. Herd is priced in pounds and costs £999/month for brands, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For brands
- Brand£999/month, £9,950/year
For agencies
- Agency£1,999/month, £19,190/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
Aspire, as published
- All plansOn quote
Third-party listings suggest around $2,000 a month, billed annually
- Free trialNone offered
Pricing last checked 21 September 2026 from creator-hero.com (a third-party listing).
Aspire does not publish those figures in a form we could read directly, so they come from a third-party listing, last checked on 21 September 2026.
Prices in USD; features change, check Aspire's site before deciding.
Campaigns
One campaign record both sides can see
A Herd campaign holds the brief, the creators, the deliverables and the dates, and the creator is looking at the same record from their own account. That is the part a discovery tool cannot do, because the creator is not in it.
- Briefs, creator invitations, deliverables and deadlines on one campaign.
- Content review with real statuses, instead of approvals buried in a reply-all thread.
- The creator answers inside the campaign, then invoices you through it.
Herd and Aspire, asked and answered
- Aspire does not publish prices. Third-party listings put it at roughly $2,000 a month on an annual contract. Herd Brand is £999 a month and Herd Agency is £1,999 a month, both listed on the website.
- For a mid-sized UK brand, often yes, and at a known price with a live demo before you commit. For a large ecommerce brand running affiliate attribution at scale, no. Herd has no affiliate tracking.
- Creators respond to campaigns but do not get a business account of their own. On Herd the creator has their own pipeline, invoices, media kit and inbox, and you are both looking at the same deal.
- There is no free trial listed, and the price is on quote. Herd does not offer a free trial either, but Herd Brand and Herd Agency have published prices, you can book a live demo before you commit, and paid plans have a 14-day cooling-off period.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for Aspire, the other comparisons UK brands tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- Aspire alternativeWhat changes if you move, what you give up, and the steps for leaving Aspire.
- Herd vs ModashAn influencer discovery and campaign tracking platform for brands, built on a very large index of creator profiles with audience data.
- Herd vs GRINA creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration.
- Herd vs CollabstrA two-sided marketplace where creators list packages with published rates and brands book them through escrow.
- How brands use HerdA working week on Herd from the brand side, feature by feature.
Run the campaign without the spreadsheet
Brief, invite, approve and pay creators in one place, with every message and file against the campaign.
£999 a month, or 17% less billed annually. 14-day cooling-off period once you subscribe.