Comparison
Herd vs Passionfroot
A booking platform where creators publish productised sponsorship packages with live availability and brands book and pay through the page. This page puts it beside Herd for UK creators, with the pricing checked on 21 September 2026 and the places Passionfroot wins written down as such.
Herd at a glance
- Plans
- From £99/month for creators, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK creators who want the content, the paperwork and the money in one system rather than in eleven tabs
Passionfroot at a glance
- Pricing
- Free for creators, with the brand paying a 2% transaction fee, and a 15% fee on deals matched through the Partner Network.
- Head office
- Berlin, Germany
- Best for
- Newsletter writers, podcasters and creators who sell repeatable sponsorship slots and want a brand to book one without an email thread.
Pricing last checked 21 September 2026 from passionfroot.me.
Prices in EUR and USD; features change, check Passionfroot's site before deciding.
The short version
Passionfroot is excellent at one thing: turning a sponsorship into a package a brand can book without a conversation. Herd does not do that as neatly, and charges a subscription where Passionfroot takes a cut. Herd earns its price once you have contracts to sign, invoices to chase and a tax return to file.
Passionfroot is run from Berlin, Germany. It suits newsletter writers, podcasters and creators who sell repeatable sponsorship slots and want a brand to book one without an email thread.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs from £99/month for creators, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Passionfroot does.
Feature by feature
Every line in the Herd column is a feature that works today. The Passionfroot column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | Passionfroot |
|---|---|---|
| Who it is for | ||
| Creators | Free, £99 or £299 a month | Free |
| Brands | £999 a month | Free, 2% transaction fee |
| Agencies | £1,999 a month | No |
| Content | ||
| Bookable sponsorship packages with availability | Rate card, no availability calendar | Yes |
| Content calendar and publishing | Instagram, Facebook, TikTok, X | No |
| Video editor | Yes | No |
| Media kit with live stats | Yes | Yes |
| Deals & paperwork | ||
| Deals pipeline | Yes | Booking tracking |
| Proposals with accept or decline | Yes | Booking forms |
| Contracts with e-signature | Pro for creators; Brand plan | No |
| Money | ||
| Invoices with a card pay link | Starter and above | Invoice and payout tracking |
| Fee on a deal | 0% on invoices | 2% paid by the brand, 15% on network deals |
| Digital products and memberships | Pro | No |
| Expenses, cashflow and tax view | Pro | No |
| Communication | ||
| Gmail or Outlook inbox | Yes | In-platform messaging |
| Video meetings with guest links | Yes | No |
| Team & agency | ||
| Agency roster and client portals | Yes | No |
| Pricing & billing | ||
| Currency | GBP | EUR and USD |
| Subscription | Monthly or annual | None, fee per transaction |
Where Passionfroot is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of Passionfroot that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy Passionfroot.
- A productised booking flow: a package, a date, a payment, without an email thread.
- Free for the creator, where Herd charges £99 a month before you can send a real invoice.
- A brand-side demand network that can bring inbound deals, which Herd does not have.
- A media kit with live stats and an availability calendar.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in Passionfroot's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- No social publishing and no content calendar.
- No Gmail or Outlook inbox.
- No contract builder and no e-signature.
- No video meetings and no calendar sync.
- No agency side: no roster, commission splits or client portals.
- No expenses, cashflow or tax view.
Pricing side by side
Free for creators, with the brand paying a 2% transaction fee, and a 15% fee on deals matched through the Partner Network. Those figures are from Passionfroot's own pricing page, last checked on 21 September 2026. Herd is priced in pounds and costs from £99/month for creators, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For creators
- FreeFree, no card
- Starter£99/month, £986/year
- Pro£299/month, £2,978/year
For brands
- Brand£999/month, £9,950/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
Passionfroot, as published
- CreatorFree
The brand pays a 2% transaction fee
- Partner Network deals15% fee
On deals matched through their network
Pricing last checked 21 September 2026 from passionfroot.me.
Those figures are from Passionfroot's own pricing page, last checked on 21 September 2026.
Prices in EUR and USD; features change, check Passionfroot's site before deciding.
Media kit
A page a brand can read before they reply
The media kit is a live page rather than a PDF that goes stale in a download folder. It takes its per-network numbers from the accounts you have connected, sits next to your rate card, and keeps the same link when you update it.
- A public page at herduk.co.uk/yourname with per-network figures from your connected accounts.
- A rate card of priced packages you can share, and proposals built from those same packages.
- You decide when it goes public, and the link does not change afterwards.
Herd and Passionfroot, asked and answered
- Not up front, and often not at all. Passionfroot is free for creators: the brand pays a 2% fee on a direct booking, and a 15% fee applies to deals matched through the Partner Network. Herd charges £99 a month on Starter and takes 0% of an invoice, so it only works out cheaper if you would otherwise pay more than £99 a month in network fees, which is 15% of about £660 of matched deals.
- Herd has a rate card with priced packages you can share with a brand, and proposals built from those packages. It does not have Passionfroot’s availability calendar or a self-serve checkout on your page.
- Not through a demand network. Brands on Herd can search creators and send campaign invitations, and inbound approaches land in your opportunities queue, but we do not match deals for a fee and we do not promise leads.
- Publishing, a real email inbox, contracts with e-signature, video meetings, expenses and a tax view, plus the brand and agency sides of the same deal. Passionfroot handles the booking. Herd handles the year around it.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for Passionfroot, the other comparisons UK creators tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- Passionfroot alternativeWhat changes if you move, what you give up, and the steps for leaving Passionfroot.
- Herd vs BeaconsA creator toolkit built around a link-in-bio page, with a storefront, an auto-updating media kit, email and invoicing attached to it.
- Herd vs KitlyA media kit and collaboration tracker for creators, with a separate product, Kitly Business, for agencies managing a roster.
- Herd vs LaterA social media scheduler with a visual planner, publishing to seven or more networks, a link-in-bio page and post analytics.
- How creators use HerdA working week on Herd from the creator side, feature by feature.
Run the business side from one screen
Plan the week, send the invoice, sign the contract and watch the money land in your own bank account.
The free plan does not expire and needs no card.