Comparison
Herd vs Later
A social media scheduler with a visual planner, publishing to seven or more networks, a link-in-bio page and post analytics. This page puts it beside Herd for UK creators, with the pricing checked on 21 September 2026 and the places Later wins written down as such.
Herd at a glance
- Plans
- From £99/month for creators, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK creators who want the content, the paperwork and the money in one system rather than in eleven tabs
Later at a glance
- Pricing
- Starter is $25 a month or $18.75 billed annually, Growth is $50 or $37.50, and Scale is $110 or $82.50, all in USD.
- Head office
- Vancouver, Canada
- Best for
- Anyone whose whole job is scheduling social posts, especially across LinkedIn and Pinterest, where Later publishes and Herd does not.
Pricing last checked 21 September 2026 from later.com.
Prices in USD; features change, check Later's site before deciding.
The short version
Later is the better scheduler, and it publishes to more networks than Herd does. Herd is the better home for the business around the posting: the brand deal, the contract, the invoice and the money. If scheduling is all you need, Later is cheaper and does it well.
Later is run from Vancouver, Canada. It suits anyone whose whole job is scheduling social posts, especially across LinkedIn and Pinterest, where Later publishes and Herd does not.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs from £99/month for creators, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than Later does.
Feature by feature
Every line in the Herd column is a feature that works today. The Later column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | Later |
|---|---|---|
| Who it is for | ||
| Creators | Free, £99 or £299 a month | From $18.75 a month annual |
| Brands | £999 a month | Same scheduling plans |
| Agencies | £1,999 a month with roster and commission | Social sets, no roster |
| Content | ||
| Networks published to | Instagram, Facebook, TikTok, X | Seven networks, including LinkedIn and Pinterest |
| Visual planner and grid preview | No | Yes |
| Content calendar and drafts | Yes | Yes |
| Video editor with server-side export | Yes | No |
| Link-in-bio page | No | Yes |
| Media kit and rate card | Yes | No |
| Deals & paperwork | ||
| Deals pipeline | Yes | No |
| Proposals and contracts with e-signature | Pro | No |
| Money | ||
| Invoices with a card pay link | Starter and above | No |
| Payouts to your own bank | Stripe Connect on Pro | No |
| Expenses, cashflow and tax view | Pro | No |
| Communication | ||
| Gmail or Outlook inbox | Yes | Comments and DMs only, on Growth and above |
| Video meetings with guest links | Yes | No |
| Team & agency | ||
| White-label client portals | Yes | No |
| Pricing & billing | ||
| Currency | GBP | USD |
| Free plan | Yes, for creators | No |
| Cooling-off period | 14 days on paid plans | See their terms |
Where Later is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of Later that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy Later.
- Publishing to more networks than Herd, including LinkedIn and Pinterest, which Herd does not support.
- A visual planner with a grid preview. Herd has no grid preview.
- A link-in-bio page, which Herd does not have at all.
- Far cheaper as a scheduler: $18.75 a month billed annually against Herd Starter at £99.
- Post analytics.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in Later's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- No deals pipeline, proposals, contracts or e-signature.
- No invoicing and no way to get paid.
- No Gmail or Outlook inbox. The social inbox only covers comments and DMs.
- No media kit or rate card.
- No brand campaign side and no agency commission or client portals.
- No expenses, cashflow or tax view.
Pricing side by side
Starter is $25 a month or $18.75 billed annually, Growth is $50 or $37.50, and Scale is $110 or $82.50, all in USD. Those figures are from Later's own pricing page, last checked on 21 September 2026. Herd is priced in pounds and costs from £99/month for creators, with 17% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For creators
- FreeFree, no card
- Starter£99/month, £986/year
- Pro£299/month, £2,978/year
For agencies
- Agency£1,999/month, £19,190/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
Later, as published
- Starter$25/mo or $18.75/mo annual
USD · 1 social set, 30 posts per profile
- Growth$50/mo or $37.50/mo annual
USD · 2 social sets, 180 posts, social inbox
- Scale$110/mo or $82.50/mo annual
USD · 6 social sets, unlimited posts
Pricing last checked 21 September 2026 from later.com.
Those figures are from Later's own pricing page, last checked on 21 September 2026.
Prices in USD; features change, check Later's site before deciding.
What people say
We have no data of our own on how Later treats its customers, and no opinion to add. What follows is a summary of public reviews as they stood on 21 September 2026, each linked to its source so you can read them and make your own mind up. Review scores move, so check the source rather than this page.
When we checked on 21 September 2026, Later had a Trustpilot score of 1.3 out of 5 across 329 reviews. The repeated themes in those reviews were renewals charged without warning, difficulty cancelling, and refusals to refund.
Source: trustpilot.com
Invoices and money
The invoice, the pay link and the payout in one place
An invoice in Herd is attached to the deal it came from and carries a card pay link, so the brand can settle it without a bank transfer form. What it is not is a general accounting package: Herd does not replace your accountant, and it does not track billable hours.
- Send real invoices with a card pay link from Starter upwards.
- On Pro, Stripe Connect settles the money into your own bank rather than a platform wallet.
- Expenses, cashflow and a tax view sit beside the invoices in Financials.
Herd and Later, asked and answered
- For Instagram, Facebook, TikTok and X, yes. For LinkedIn, Pinterest and the other networks Later covers, no, because Herd does not publish to them. If those networks matter to you, Later still has to stay.
- No. Later Starter is $18.75 a month billed annually and Herd Starter is £99 a month. Herd costs more because it also handles the deals, the paperwork, the inbox and the invoices, not because the scheduler is better.
- Herd has a month and week calendar with drafts, but not Later’s grid preview for planning how a feed will look. That is a genuine gap if the visual grid is how you plan.
- Later manages social sets for client accounts. Herd Agency manages a creator roster with deals, contracts, commission splits and white-label client portals. They are solving different problems with the word "agency" in them.
Simple pricing in pounds
One price per side of the market. Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
Free
Have a proper look around
£0/month
No card needed.
- Content calendar and drafts
- One draft deal to set up
- Invoice preview
- Dashboard with sample data
- Video editor · 1 watermarked export a month
- Community
- Send invoices or activate deals
- Inbox, meetings, media kit
- 7 days of history
- No social integrations
Starter
Run the business by hand
£99/month
Billed monthly. Cancel from your settings at any time.
- Active deals · Up to 5 at a time
- Send invoices your clients pay by card through Stripe
- Stripe payouts to your own bank
- Gmail or Outlook inbox and opportunities queue
- Live media kit, rate card and video meetings
- Video exports · 5 a month, no watermark
- Social integrations · 2 connected accounts
- Contracts, expenses, products and memberships
- 90 days of history
- No automated reminders
Pro
The whole business, no limits
£299/month
Billed monthly. Cancel from your settings at any time.
- Unlimited active deals and video exports
- Contracts with e-signature
- Proposals to brands and agencies
- Payments page with your Stripe balance and payout history
- Digital products and memberships
- Expenses, cashflow and tax-ready exports
- Asset library and email
- Unlimited social integrations
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for Later, the other comparisons UK creators tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- Later alternativeWhat changes if you move, what you give up, and the steps for leaving Later.
- Herd vs BeaconsA creator toolkit built around a link-in-bio page, with a storefront, an auto-updating media kit, email and invoicing attached to it.
- Herd vs KitlyA media kit and collaboration tracker for creators, with a separate product, Kitly Business, for agencies managing a roster.
- Herd vs CollabstrA two-sided marketplace where creators list packages with published rates and brands book them through escrow.
- How creators use HerdA working week on Herd from the creator side, feature by feature.
Run the business side from one screen
Plan the week, send the invoice, sign the contract and watch the money land in your own bank account.
The free plan does not expire and needs no card.