For brands
Run influencer marketing campaigns without the spreadsheet
Herd is a UK influencer marketing platform for the brand side of a creator campaign. Find creators, brief them, approve what comes back, sign the contract and pay the invoice, on one record the creator is looking at from their side.
£999 a month, or 17% less billed annually. Cancel from your settings at any time. Ready now? Sign up and subscribe.
One record, five stages
From brief to paid, on one record
Creator campaign management in Herd runs on one record. The campaign holds the brief, the deal holds the terms, the contract holds the signature and the invoice holds the money. Nothing is typed twice, and the creator sees the same record from their own account.
Find
Find Creators searches the creators who are on Herd by niche, platform and budget per post, and scores the results on engagement, safety and how complete the profile is. Save the ones worth a conversation to a list of up to 500.
Invite
A campaign holds the brief, the budget, the deliverables and the dates. Invite a creator and the invitation lands in their own account. When they accept, the deal exists on both sides with the terms already filled in.
Contract
Send a contract from the deal it belongs to, pre-filled or started from a template, and the creator signs it in the browser. Amendments are recorded against the original rather than replacing it.
Review
Deliverables arrive in Content Review against the item they belong to. Approve them, or send them back with a note the creator reads on their side. Every approval is dated.
Pay
The creator sends an invoice with a pay link. You pay it by card through Herd and the money goes straight to the creator, because Herd adds no percentage to a brand-to-creator invoice payment.
Find Creators
Search the creators who are already on Herd
Filters are niche, platform and budget per post, with a keyword search across names and niches. Only creators who share their rates are matched by budget, so the budget filter narrows rather than guesses. Results are scored on engagement, safety and how complete the profile is: a set of rules you can read, not a matching model.
- Save up to 500 creators to your lists on the Brand plan
- Invite a saved creator straight into a campaign
- Each card shows total reach, average engagement and the rate per post
- A creator CRM keeps status, history and notes on the creator record
This searches creators with a Herd account. It is not a 380 million profile index and it has no audience-demographics filter. Agencies get a separate external index, described on the page for agencies.
Campaigns and content review
The brief, the deliverables and the approvals, on a record both sides share
A campaign carries the brief, the budget, the deliverable list and the dates. Invitations go to creators on Herd and land in their own account, and an accepted invitation creates the deal on both sides with the terms already filled in. Creator statuses run from invited to accepted, active and completed, so you can see who has not replied.
- 25 active campaigns on the Brand plan, with no cap on the ones you have finished
- Deliverables move through not started, in progress, awaiting review, changes requested, approved and posted
- Content Review holds what a creator submits, to approve or return with a comment
- Product Seeding records what you shipped and who acknowledged it, up to 100 products
One deal is read three ways. You see the campaign, the creator sees the brief and the invoice in their own pipeline, and an agency in the middle sees the commission on the same £1,250. Deadlines and approvals sit against the campaign rather than in an email thread, and every approval is dated and attributed.
Contracts and payments
Sign the paperwork and pay the invoice on the same record
Contracts start from a template or are pre-filled from the deal, and the creator signs in the browser. Each one shows where it is, from drafted to waiting for a signature to signed. Proposals a creator or an agency sends you arrive in the same place, to accept or decline.
How paying works
- A creator sends you an invoice for a deal or campaign.
- Pay opens a Stripe checkout; funds go to the creator’s account.
- The invoice is marked paid automatically and the creator is notified.
Herd adds no percentage to a brand-to-creator invoice payment. There is no Herd wallet in between, and Stripe charges its own processing fee as it would anywhere.
Team, agencies and reporting
The people around the campaign, and what you can take away
An influencer management platform for UK brands has to let the rest of the marketing team in, and cannot leave out the agencies you already work with.
Ten seats, with roles
The Brand plan includes ten team seats at no extra cost per seat. You invite colleagues by email, they set their own password, and each one gets a role that decides what they can see and change.
An activity log, not a memory
A dated record of what changed in the account and who changed it. Useful when a campaign has passed through three people and someone asks when the brief changed.
The agencies in the middle
Find agencies on Herd and send a connection request, or accept one they send you. Once you are connected, deals, proposals and contracts can run through the agency rather than around it.
CSV, then your own deck
Herd gives you CSV exports of campaign data, alongside the activity log. There is no attribution model and no ROI dashboard. The numbers go into the spreadsheet your team already reports from.
Inbox and meetings
Talk to creators without leaving the campaign
Connect the Gmail or Outlook mailbox you already use and read, reply, compose and attach inside Herd. It is your mailbox, not a copy, so replies land where they always have and a colleague can pick up a thread.
- Video meetings with screen share and chat, run on Herd’s own servers
- A creator or a colleague can join from a link without an account
- Gmail and Microsoft calendars sync in, so meetings booked elsewhere appear in the same list
- Notes and action items are kept against the meeting
Herd does not run outreach sequences or send email on your behalf. It is your mailbox, used by hand.
Honest limits
Where Herd is not the right fit yet
Two jobs Herd does not do. If either one is the reason you are shopping, buy the tool that does it.
You need a database of 380 million profiles
Herd searches creators who have an account on Herd. If the job is filtering a very large index by audience location and age, or running fake-follower checks before you approach anyone, a discovery tool does that and Herd does not.
Modash and HypeAuditor are the usual choices here.
Read the Herd and Modash comparisonYou run a Shopify affiliate programme at scale
Herd has no affiliate links, no discount codes and no order-level attribution back to a creator. If gifting and affiliate revenue at volume is the programme, that is a different kind of tool.
GRIN is built for exactly that job.
Read the Herd and GRIN comparisonBrand pricing
One plan, £999 a month
Ten team seats, 25 active campaigns, 500 saved creators and 100 seeding products, with everything else unlimited. Book a demo to see it first, then pay monthly or take 17% off by paying for the year.
Brand
One plan for the whole marketing team
£999/month
Billed monthly. Cancel from your settings at any time.
- Campaigns with briefs, invites and approvals · 25 active
- Creator search, saved lists and creator CRM · 500 saved creators
- Team seats with roles · 10 seats
- Proposals, contracts and e-signature
- Content review and product seeding · 100 products
- Pay creator invoices through Stripe
- Shared inbox, meetings and agency connections
- CSV reports and activity log
Or sign up now and choose monthly or annual billing.
Need more room?
Connect your own Google Drive and pay nothing for storage, or add Herd storage instead.
250 GB
£9/mo
1 TB
£19/mo
5 TB
£59/mo
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Brand questions
Questions brands ask before they sign up
Short answers with the limits in them. Where the answer is no, it says no.
- £999 a month, or £9,950 a year which is 17% less. It is one flat plan covering 25 active campaigns, 10 team seats, 500 saved creators and 100 seeding products, with everything else unlimited. Prices are in GBP with VAT added where applicable.
- No. You can book a live demo with our team to see the Brand plan working before you pay, or sign up and subscribe straight away. Paid plans have a 14-day cooling-off period from the date you subscribe.
- Find Creators searches the creators who are on Herd by niche, platform and budget per post, with a keyword search across names and niches. Results are scored on engagement, safety and how complete the profile is, and the scoring is a set of rules rather than a model. Only creators who publish their rates can be matched by budget, and there is no audience-demographics filter on the brand side.
- For a campaign invitation, a proposal or a contract, yes, because they respond inside their own account. You can still email any creator from the Herd inbox and hold a video meeting with them as a guest on a link. Creators can join Herd free.
- Yes. Deliverables a creator submits arrive in Content Review against the campaign they belong to. You approve them or send them back with a comment the creator sees on their side, and the approval is recorded.
- Yes. Contracts can start from a template or be pre-filled from an existing deal, and the creator signs in the browser. Amendments are recorded against the original rather than replacing it.
- The creator sends an invoice with a Stripe pay link and you pay it by card. The money goes to the creator’s own Stripe account. Herd adds no percentage to a brand-to-creator invoice payment.
- Ten seats are included at no extra cost per seat. You invite colleagues by email and give each one a role that decides what they can see and change. Every change is recorded in the activity log.
- Yes. You can find agencies on Herd and send a connection request, or accept one they send you. Once you are connected, deals, proposals and contracts can run through the agency rather than around it.
- CSV exports of your campaign data, plus an activity log of what changed and who changed it. Herd is deliberately modest here: it is built for getting the numbers out into the spreadsheet or deck your team already uses, not for replacing an analytics stack.
Run the campaign without the spreadsheet
Brief, invite, approve and pay creators in one place, with every message and file against the campaign.
£999 a month, or 17% less billed annually. 14-day cooling-off period once you subscribe.