Comparison
Herd vs July
Talent management software for creator managers, built around rosters, media kits, campaign reporting, commission splits and payouts. This page puts it beside Herd for UK agencies, with the pricing checked on 21 September 2026 and the places July wins written down as such.
Herd at a glance
- Plans
- £1,999/month for agencies, in GBP
- Covers
- Creators, brands and agencies in one account, on the same deal record
- Based
- United Kingdom. Herd UK Ltd, registered in England & Wales
- Best for
- UK agencies who want the content, the paperwork and the money in one system rather than in eleven tabs
July at a glance
- Pricing
- Essentials starts at $50 a month minimum billed quarterly, charged as a base rate per manager plus $6 per creator per month, with Pro, Growth and Enterprise prices not published.
- Head office
- New York, US
- Best for
- US talent managers with a small roster who want commission splits and payouts handled properly and do not need a brand side or a creator-facing product.
Pricing last checked 21 September 2026 from withjuly.com.
Prices in USD; features change, check July's site before deciding.
The short version
July is the narrower, cheaper tool for a US manager with a handful of creators and a clear commission job to do. Herd costs considerably more and earns it only if you also want the brand side, contracts and e-signature, an email inbox, meetings and white-label client portals. For a UK agency, the GBP pricing matters too.
July is run from New York, US. It suits US talent managers with a small roster who want commission splits and payouts handled properly and do not need a brand side or a creator-facing product.
Herd is a UK product with three sides in one account. Creators run content, deals, contracts and invoices. Brands run campaigns, review content and pay creator invoices by card. Agencies run a roster with commission splits and white-label client portals. Herd costs £1,999/month for agencies, billed in pounds. That breadth is the whole trade: Herd covers more of the week, and in a few places it covers it less thoroughly than July does.
Feature by feature
Every line in the Herd column is a feature that works today. The July column is what its own site and the listings we read showed on 21 September 2026: a dash means we could not find the feature there, and a plan name in the Herd column is the plan the feature starts on.
| Feature | Herd | July |
|---|---|---|
| Who it is for | ||
| Agencies and talent managers | £1,999 a month, unlimited roster | From $50 a month plus $6 per creator |
| Creators | Free, £99 or £299 a month | No |
| Brands | £999 a month | No |
| Creator discovery database | 300M+ external profiles on Agency | No |
| Content | ||
| Content calendar and publishing | Yes | No |
| Video editor with server-side export | Yes | No |
| Media kits and pitch decks | Media kits and rate cards | Auto-updating kits and decks |
| Deals & paperwork | ||
| Deal CRM and pipeline | Yes | On Pro and above |
| Proposals with accept or decline | Yes | No |
| Contracts with e-signature | Yes | No |
| Money | ||
| Commission splits | Yes | Yes |
| Payouts | Stripe Connect to your own bank | Free, with a paid FastPay option listed as coming |
| Invoicing on behalf of creators | Yes | Yes |
| Financials and invoicing | Yes | Revenue dashboards on Pro |
| Communication | ||
| Gmail or Outlook inbox | Yes | No |
| Video meetings with guest links | Yes | No |
| Team & agency | ||
| White-label client portals | Token links you can revoke | No |
| Team roles and financial controls | Yes | Manager seats |
| Pricing & billing | ||
| Currency | GBP | USD |
| Billing | Monthly or annual, annual saves 17% on creator and Brand plans and 20% on the Agency plan | Quarterly minimum |
| Free trial | No, live demo on request | Not published |
Where July is stronger
Nothing below is a concession for the sake of looking fair. These are the parts of July that Herd either does not have or does less well, and if one of them is the deciding factor for you, buy July.
- Purpose-built commission splits and invoicing for talent managers, which is exactly the job.
- Auto-updating rosters, media kits and pitch decks, which saves a manager real hours.
- Much cheaper for a small roster: $50 a month plus $6 a creator against £1,999 a month.
- Slack support, listed on the Pro plan.
What Herd adds
The other direction. These are jobs Herd covers that we could not find in July's published feature list when we checked on 21 September 2026, taken from the same list as the table above, plus the differences in how the two are priced. Some of them sit on the higher Herd plans, and the pricing below says which.
- No creator-facing product, so your creators cannot run their own content, invoices or inbox alongside you.
- No brand side, so campaign invitations and approvals do not close the loop.
- No social publishing, content calendar or video editor.
- No Gmail or Outlook inbox and no in-app video meetings.
- USD only, billed quarterly, with the upper tiers priced on request.
- No client portal is listed on the pricing page.
Pricing side by side
Essentials starts at $50 a month minimum billed quarterly, charged as a base rate per manager plus $6 per creator per month, with Pro, Growth and Enterprise prices not published. Those figures are from July's own pricing page, last checked on 21 September 2026. Herd is priced in pounds and costs £1,999/month for agencies, with 20% off when you pay for the year and a 14-day cooling-off period on every paid plan.
Herd, in pounds
For agencies
- Agency£1,999/month, £19,190/year
Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan. 14-day cooling-off on every paid plan. Brands and agencies can book a live demo before subscribing.
July, as published
- EssentialsFrom $50/mo minimum, billed quarterly
USD · Base rate per manager plus $6 per creator per month
- ProPrice not shown
Adds Deal CRM, revenue dashboards and calendar
- Growth and EnterpriseOn quote
Payouts free; a 3% to 5% "FastPay" fee is listed as coming
Pricing last checked 21 September 2026 from withjuly.com.
Those figures are from July's own pricing page, last checked on 21 September 2026.
Prices in USD; features change, check July's site before deciding.
Commission and payouts
Commission comes out of the payment, not out of a chase
When a brand pays a routed invoice, Stripe Connect splits it: the creator share goes to the creator, the agency share goes to the agency. Nobody invoices anybody afterwards for the difference, and the ledger exports as CSV with the transfer status on every line.
- A default agency commission rate, applied when the brand pays.
- Payouts settle into the agency Stripe account, not a Herd balance.
- A CSV export of the whole commission ledger, transfer status included.
Herd and July, asked and answered
- No, not for a small roster. July starts at $50 a month plus $6 per creator, so ten creators is around $110 a month. Herd Agency is £1,999 a month. Herd is priced for an agency that also wants the brand relationship, the paperwork and the client portals.
- No. July is a manager’s tool. On Herd, the brand has its own account, so a campaign invitation, an approval and a signed contract all happen on the same record rather than by email.
- Yes. A creator on Herd runs their own content, inbox, invoices and media kit, and you act for them from the agency side. July has no creator-facing product at all.
- Both do it properly. Herd takes the commission out of the payment through Stripe Connect when the brand pays a routed invoice, with a default agency rate and a CSV export of the whole ledger including transfer status.
Agency pricing
One plan for the whole agency: roster, brands, commission and client portals. Book a demo to see it first, or sign up and pay straight away.
Agency
Roster, brands, commission, portals
£1,999/month
Billed monthly. Cancel from your settings at any time.
- Unlimited creators, deals and campaigns
- Creator discovery across 300M+ public profiles
- Brand CRM and outbound connection requests
- Commission splits and Stripe Connect payouts
- White-label client portals
- Team roles, activity log and financial controls
- Invoicing, financials and reports
- Inbox, meetings, video studio and asset library
- 10 team seats included, extra seats £99/seat/month
Or sign up now and choose monthly or annual billing.
- Prices in GBP. VAT added where applicable.
- Annual billing saves 17% on creator and Brand plans and 20% on the Agency plan.
- 14-day cooling-off period on every paid plan.
- Card payment through Stripe. Cancel from your settings at any time.
- Platform fee on digital product sales: 5%.
Keep reading
The switching notes for July, the other comparisons UK agencies tend to read, and how Herd works day to day.
Herd has a page for each side of the market: creators, brands and agencies. The full list of what the product does is on the features page, and every plan and fee is on the pricing page.
- July alternativeWhat changes if you move, what you give up, and the steps for leaving July.
- Herd vs KitlyA media kit and collaboration tracker for creators, with a separate product, Kitly Business, for agencies managing a roster.
- Herd vs ModashAn influencer discovery and campaign tracking platform for brands, built on a very large index of creator profiles with audience data.
- Herd vs GRINA creator management platform for ecommerce brands, built around a CRM, email sequences, affiliate links and deep Shopify integration.
- How agencies use HerdA working week on Herd from the agency side, feature by feature.
Give the roster one system
Creators, brands, deals, commission and client portals, with payouts settling through Stripe Connect.
£1,999 a month, or 20% less billed annually. 14-day cooling-off period once you subscribe.